Is Your Email List a Key Marketing Strategy?

June 13, 2019 By Marylee 4 Comments

Is email marketing a significant part of your business growth strategy?

If not, it should be. I don’t care what kind of business you own in. If you have customers or clients, you should have an email list within an automated system.

Startups established businesses and side hustles all need an email list system.

Why?

It’s the easiest way to maintain and use a listing of clients, potential clients, colleagues, vendors, and admirers.
You own the list. No one can take it away from you.
It’s a systematized way to stay in touch with everyone.
You can segment the list and customize your messages to specific groups.
Your email list is part of your Keep In Touch System. (KITS)

You may not have any idea what you would say to your email list – today. However, if you don’t have one, someday you will be kicking yourself. Even those of you who have a side hustle business will benefit from an email list.

What’s Your Excuse?

Don’t tell me you don’t have time or money. I set up a free account on MailChimp for a client in less than a half hour. A restaurant owner, we made an invitation to receive notices about upcoming events and specials that fit in the check presenter and in one day had 100 guests on the email list.

Start Now

No list?

Start one now. It’s never too late. Even for us Baby Boomers.

Have a stagnant list?

Send out an extra hello this weekend

Need some help? You know where to find me. Facebook or email me at marylee@maryleepangman.com. It all works. I love talking business so give me a shout!!

And BTW – Email marketing is not dead!

This email is part of the “Got a Minute” series focusing on increasing sales with existing clients.

(Sometimes I mention products that I recommend and they may contain an affiliate link.)

Grab Marylee’s free guide to grow your business 10% by upping the game with your current clients.

About Marylee

I am Marylee Pangman, Business and Accountability Coach. A recognized entrepreneur who has walked in your shoes. I guarantee you will reach your business goals faster than you think through strategic step by step coaching.

Why Listen to me?
I have worn all the hats you wear as a small business owner. I built my first business from a seed of an idea into an award-winning company. With a half-million dollars in annual sales, I positioned my company to sell to my first choice buyer 15 years later, two years ahead of schedule.

I am told I am a great listener. I see the big picture but easily filter all that goes on in an entrepreneur's head and organize it into a manageable work plan.
More recently, I transformed my business in semi-retirement, living on Kauai. Otherwise, I divide my time between business, playing competitive badminton and enjoying island life

Comments

Carla Gardiner says

June 14, 2019 at 4:15 pm

Great information, solid. I do have several lists and sometimes struggle to know whether or not to send out my blog post to all lists. Some of them are old, not marketed any longer products. Is there a way to pull them over into one of the mainstream lists and delete the old one?

Reply
- Marylee says
  
  June 21, 2019 at 11:47 am
  
  Hi Carla! I imagine it is possible to move subscribers to another list. In ConvertKit, I can have them go through one sequence and then when that is done, schedule them to move to another sequence which then adds them to my general list. I would look at your ESP and see what their help desk says.
  Good luck!
  Marylee
  
  Reply
Livvie Matthews says

June 17, 2019 at 2:09 am

This is such good information for why you need a subscriber list. I especially like the “Why” items you listed. Also that your list belongs to you.

Thanks for sharing
Livvie Matthews

Reply
- Marylee says
  
  June 21, 2019 at 11:45 am
  
  Thanks for reading Livvie! I appreciate your comment, especially when it comes from a marketing expert!
  See you online!
  Marylee
  
  Reply

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