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Is Your Email List a Key Marketing Strategy?

By 4 Comments

Got a Minute?

 

Is email marketing a significant part of your business growth strategy?

 

If not, it should be. I don’t care what kind of business you own in. If you have customers or clients, you should have an email list within an automated system.

Startups established businesses and side hustles all need an email list system.

Why?

  • It’s the easiest way to maintain and use a listing of clients, potential clients, colleagues, vendors, and admirers.
  • You own the list. No one can take it away from you.
  • It’s a systematized way to stay in touch with everyone.
  • You can segment the list and customize your messages to specific groups.
  • Your email list is part of your Keep In Touch System. (KITS)

You may not have any idea what you would say to your email list – today. However, if you don’t have one, someday you will be kicking yourself. Even those of you who have a side hustle business will benefit from an email list.

What’s Your Excuse?

Don’t tell me you don’t have time or money. I set up a free account on MailChimp for a client in less than a half hour. A restaurant owner, we made an invitation to receive notices about upcoming events and specials that fit in the check presenter and in one day had 100 guests on the email list.

Start Now

No list?

Start one now. It’s never too late. Even for us Baby Boomers.

Have a stagnant list?

Send out an extra hello this weekend

Need some help? You know where Marylee hanging out with carrier pigeonsto find me. Facebook or email me at marylee@maryleepangman.com. It all works. I love talking business so give me a shout!!

And BTW – Email marketing is not dead!

This email is part of the “Got a Minute” series focusing on increasing sales with existing clients.

(Sometimes I mention products that I recommend and they may contain an affiliate link.)

Grab Marylee’s free guide to grow your business 10% by upping the game with your current clients.

Reader Interactions

Comments

  1. Great information, solid. I do have several lists and sometimes struggle to know whether or not to send out my blog post to all lists. Some of them are old, not marketed any longer products. Is there a way to pull them over into one of the mainstream lists and delete the old one?

    Reply

    • Hi Carla! I imagine it is possible to move subscribers to another list. In ConvertKit, I can have them go through one sequence and then when that is done, schedule them to move to another sequence which then adds them to my general list. I would look at your ESP and see what their help desk says.
      Good luck!
      Marylee

      Reply

  2. This is such good information for why you need a subscriber list. I especially like the “Why” items you listed. Also that your list belongs to you.

    Thanks for sharing
    Livvie Matthews

    Reply

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