Recently I was talking with my friend and colleague, Rebecca Livermore, Professional Content Creation. Rebecca’s passion is to assist business owners create quality content and to help bloggers and writers be successful in a full-time writing career.
Rebecca excels in managing her time, publishing quarterly courses and books. She recognizes and encourages her followers to excel in marketing strategies.
Rebecca will often take on a project and when needed, reduce work in other areas to “Go All In” on the new project. She has found that new tasks requiring more learning time take more of her concentration and focus.
Go All In Project Focus
Rebecca was curious if Pinterest would enhance her marketing strategy. Deciding it is a good fit, she knew she would need determined focus to become adept and to systematize it in her business.
To keep her followers from wondering where she was, Rebecca sent out an email describing her Pinterest goal and telling them not to be surprised when they did not hear from her for the next month. As she described her process, she explained she was going “All In.”
She took several highly rated Pinterest courses to build substantial expertise in Pinterest. Armed with this information, she will update her Pinterest account to the highest standards recommended for businesses. She will also prepare enough content to fill her queue for the next few months. This way, when she returns to her regular work plan, she will be ahead of the game and be able to measure the ROI to see if it pays off of if she needs to alter her course of action.
I admire Rebecca’s ability to focus and her Pinterest project is an excellent example of establishing a method to add something new to our business plan and doing the best we can to be successful in managing our precious resources of time and money.
Where Do You Go From Here?
I strongly urge all business owners to take a project-based approach to anything new.
- Determine the length of time you will allow yourself to complete the project.
- That means, of course, you need to set a goal. Rebecca’s goals are to establish her Pinterest profile and boards and fill them with enough quality content to be distributed (by Tailwind) for the next two to three months – all in one month.
And then for us semi-retirees
For those of us living a semiretired lifestyle, starting new processes, learning new technology or creating a new product requires this kind of dedicated focus. We cannot think that we can ‘just’ do it all.
What business project have you completed where you used an “All In” approach? I would love to tell your story in an upcoming Got a Minute Post.
Leave a comment below and I will get back to you.