Three weeks ago, I sent a survey to my Potted Desert followers (a side hustle hobby.) I discovered that they want more from me saying they would buy anything I put out. How could I ignore that?! What kind of growth opportunity have I been neglecting?
Immediately, almost without thought, I shifted gears to look at this as a real revenue-producing business rather than a little pocket change from book sales. Instantly, I increased my intention, attention and monetary goals.
Growth in 3 Weeks
- FB likes +104 (7.5%)
- FB group +55 (18%)
- Email list +24 (10%)
- Several FB page posts had organic reaches of over 5k with one topping out at 13k!
It’s Not a Coincidence
I know it wasn’t luck. I kicked up my Facebook posts from a couple a week to 13 in 18 days or as I say, almost daily. I posted links to blogs, images with captions embedded through Canva and a few shares from other pages. I also shared these posts to FB groups with similar interests and only had one group admin ask me for original content, not post shares.
Holding my first Q&A session on FB Live, I had 29 active participants and an organic reach of 400+.
I changed my list email pattern from twice monthly to weekly and in the first two weeks received more replies than ever before.
In this short amount of time, I did not attempt to monetize my work. It was more about setting the stage to get people to start commenting, responding and clicking. With encouragement, I am seeing the engagement increasing.
Soon, I’m going to try sharing my short content to LinkedIn to see if you can take a product aimed at the personal life and translate it into more followers. Pinterest will come later.
What does this mean for your growth?
The processes I am developing are transferable to any business. It’s a matter of choosing your focus. As much as I like to think I can do it all, I know I must fit the new work focusing on the Potted Desert into my current semiretired schedule. Otherwise, I would be quickly back to working 40 hours a week or more. Therefore, I did not try to squeeze it into my already full calendar.
I changed my focus, especially my marketing energy, away from my coaching practice to Potted Desert.
That doesn’t mean I’m not seeking new business clients. Not in the least! My method has just changed to walking my talk and working with existing relationships. You don’t need to spend hours on social media to do that.
Focus on the One Objective that is most important to you and work your marketing energy towards that one thing. Go all in.
Keep track of your numbers to ensure that there is a good return on investment (ROI) of your largest commodity – your time.
I use a spreadsheet to track my ROI. I’d love to know what tool you use to show what creates your most positive growth?
Marylee posts almost weekly Got a Minute business tips based on ten years of helping other business owners and her previous business, The Contained Gardener which as a $.5M company, she sold after 15 years of growth.